A 51st Anniversary That We Should (Once Again!) Ignore: The January Barometer By, D. R. Barton, Jr.
History is replete with strategies that worked for a time, then became ineffective, and were subsequently abandoned. Examples can be found in sales and marketing, product design, and in all facets of entertainment from TV shows to stand-up comedy. But the easiest place to understand the phenomenon of once-dominant strategies losing their effectiveness might be in military battlefield tactics. The bow and arrow, plus horses, were used in battles from ancient times and no significant technological advances came into play until gunpowder was first employed in the 14th century. So, […]